Privacy policy

PRIVACY POLICY

Last updated: 31 August 2026

Kelly Reese Angels (“Kelly Reese Angels”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, create an account, subscribe to our communications, contact us or otherwise use our products and services (collectively, the “Services”).

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to offer our products and Services to you.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

“Personal information” means information that identifies you or can reasonably be linked to you.

Depending on how you interact with Kelly Reese Angels, we may collect the following information:

Contact information

This may include:

  • Name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address

Order and transaction information

This may include:

  • Products you purchase
  • Products you add to your shopping cart
  • Order history
  • Returns, refunds, cancellations or exchanges
  • Payment status and transaction information
  • Shipping and delivery information

Payment information

Payments may be processed through Shopify and/or third-party payment service providers.

Depending on the payment method you choose, payment providers may process information such as your payment card details, bank details or other payment information.

Kelly Reese Angels does not necessarily receive or store your complete payment card information.

Account information

If customer accounts are available on our website, we may process information associated with your account, such as:

  • Login information
  • Account preferences
  • Saved addresses
  • Order history

Communications

If you contact us, we may process the information you provide in your email, contact form, customer-service request or other communication.

Technical and usage information

When you visit our website, certain information may be collected automatically, such as:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Network information
  • Pages viewed
  • Time spent on our website
  • Interactions with products and pages
  • Shopping-cart activity

This information may be collected using cookies and similar technologies.

2. HOW WE COLLECT YOUR INFORMATION

We may collect personal information:

  • Directly from you when you place an order, create an account, subscribe to our communications or contact us;
  • Automatically when you browse or interact with our website;
  • From Shopify and other service providers that help us operate our webshop;
  • From payment providers, delivery companies and other business partners where necessary to provide our Services;
  • From marketing and analytics providers where permitted by applicable law and, where required, with your consent.

3. HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information for the following purposes.

Processing and fulfilling your orders

We use your information to:

  • Accept and process orders;
  • Process payments;
  • Provide order confirmations;
  • Arrange shipping and delivery;
  • Manage returns, refunds and exchanges;
  • Provide customer service.

The legal basis for this processing is generally the performance of our contract with you.

Operating and improving our webshop

We may use information to:

  • Maintain and operate our website;
  • Remember your preferences;
  • Improve website functionality;
  • Understand how customers interact with our webshop;
  • Improve our products, Services and customer experience.

Where applicable, we rely on our legitimate interests in operating and improving our business, provided these interests do not override your privacy rights.

Marketing

If you have subscribed to marketing communications or where otherwise permitted by law, we may use your information to send you communications regarding:

  • New collections;
  • Product launches;
  • Special offers;
  • Promotions;
  • Kelly Reese Angels news.

Where consent is legally required, we process this information based on your consent.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.

Advertising and analytics

Subject to your cookie choices and applicable law, we may use cookies or similar technologies to measure the performance of our website and advertising and to understand how visitors interact with our webshop.

Some advertising or analytics providers may use information about your activity to provide measurement or personalised advertising services.

Where required under applicable law, these technologies are used only after obtaining your consent.

Fraud prevention and security

We may process your information to:

  • Detect and prevent fraud;
  • Protect our customers;
  • Protect our website and systems;
  • Investigate suspicious or unlawful activity.

We rely on our legitimate interests in protecting our business, Services and customers and, where applicable, on compliance with legal obligations.

Legal and administrative obligations

We may process personal information where necessary to comply with obligations relating to:

  • Taxation;
  • Accounting;
  • Consumer protection;
  • Regulatory requirements;
  • Court orders or lawful government requests;
  • The establishment, exercise or defence of legal claims.

The legal basis for this processing is compliance with our legal obligations or, where appropriate, our legitimate interests.

4. COOKIES

Our website may use cookies and similar technologies.

Cookies can be used for purposes including:

  • Making the website function correctly;
  • Remembering your preferences;
  • Keeping products in your shopping cart;
  • Providing secure checkout functionality;
  • Measuring website performance;
  • Analytics;
  • Advertising and marketing.

Where required by applicable law, non-essential cookies will only be placed after you have provided your consent.

You can manage your cookie preferences through the cookie banner or privacy settings available on our website.

5. HOW WE SHARE PERSONAL INFORMATION

We may share your personal information with third parties where necessary to operate Kelly Reese Angels and provide our Services.

These parties may include:

Payment service providers

We may share information with payment providers to securely process your payment.

Shipping and fulfilment providers

Your name, delivery address and relevant order information may be provided to shipping, fulfilment and delivery partners so that your order can be delivered.

Technology and service providers

We may use third parties that provide services such as:

  • Website hosting;
  • IT services;
  • Analytics;
  • Email marketing;
  • Customer support;
  • Fraud prevention;
  • Cloud storage.

These providers may process personal information only as necessary to provide their services to us and subject to applicable data-protection requirements.

Professional and legal obligations

We may disclose information to accountants, legal advisers, government authorities, regulators or law-enforcement authorities when this is legally required or reasonably necessary to protect our legal rights.

Business transactions

If Kelly Reese Angels is involved in a merger, sale, restructuring or transfer of all or part of the business, personal information may be transferred as part of that transaction, subject to applicable law.

6. SHOPIFY

Our online store is hosted by Shopify.

Shopify collects and processes certain information relating to your access to and use of our webshop to provide its platform and related services.

Information processed through Shopify may be transferred or processed outside the country in which you live.

In certain circumstances, Shopify may process information as an independent controller, including in connection with certain Shopify enhanced or personalised services.

For further information about how Shopify processes personal information and the privacy rights available to you, please consult Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.

7. THIRD-PARTY WEBSITES

Our website may contain links to websites, social media platforms or services operated by third parties.

Once you leave our website, the privacy practices of those third parties apply.

Kelly Reese Angels is not responsible for the privacy practices, security or content of third-party websites or platforms.

We encourage you to review the privacy policies of any third-party services you use.

8. CHILDREN’S PRIVACY

Our Services are not specifically intended for children.

We do not knowingly collect personal information from children in circumstances where parental or guardian consent is legally required.

If you believe that a child has provided us with personal information unlawfully, please contact us so that we can take appropriate action.

9. HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Fulfil orders;
  • Maintain customer accounts;
  • Provide customer service;
  • Meet accounting and tax obligations;
  • Resolve disputes;
  • Prevent fraud;
  • Enforce our agreements;
  • Comply with applicable laws.

Certain information relating to our financial and business administration may be retained for the period required under Dutch tax and accounting law.

After the applicable retention period has expired, information will be deleted or anonymised where appropriate, unless we have another lawful reason to retain it.

10. SECURITY

We take reasonable technical and organisational measures designed to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no online transmission or storage system can be guaranteed to be completely secure.

We therefore encourage customers to protect their account credentials and not share passwords or other login information with others.

11. YOUR PRIVACY RIGHTS

If the General Data Protection Regulation (“GDPR”) or other applicable data-protection legislation applies to you, you may have rights relating to your personal information.

Depending on the circumstances, these may include:

  • Right of access: You can request information about the personal data we process about you.
  • Right to rectification: You can ask us to correct inaccurate or incomplete information.
  • Right to erasure: You may ask us to delete certain personal information.
  • Right to restriction: You may ask us to restrict certain processing.
  • Right to data portability: In certain circumstances, you may request your information in a structured, commonly used and machine-readable format.
  • Right to object: You may object to certain processing based on legitimate interests and to the use of your information for direct marketing.
  • Right to withdraw consent: Where processing is based on your consent, you can withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

You may exercise your rights by contacting us using the contact information below.

We may need to verify your identity before completing your request.

12. MARKETING COMMUNICATIONS

You can unsubscribe from promotional emails at any time by clicking the unsubscribe link contained in those emails.

Even if you unsubscribe from marketing communications, we may still send you service-related messages that are necessary to fulfil your orders or manage your relationship with us.

13. INTERNATIONAL DATA TRANSFERS

Some of our service providers, including Shopify, may process personal information outside the European Economic Area (“EEA”).

Where personal information is transferred outside the EEA, we take appropriate measures, where required, to ensure that the transfer complies with applicable data-protection law.

These safeguards may include an adequacy decision issued by the European Commission or the use of approved contractual safeguards such as Standard Contractual Clauses.

14. COMPLAINTS

If you have a question or complaint about how Kelly Reese Angels processes your personal information, please contact us first using the details below.

If you are located in the Netherlands, you also have the right to lodge a complaint with the Dutch supervisory authority:

Autoriteit Persoonsgegevens

You may also contact another competent data-protection authority if applicable to your circumstances.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to:

  • Our Services;
  • Our business practices;
  • Technology;
  • Legal or regulatory requirements.

When we update this Privacy Policy, we will change the “Last updated” date shown at the top of this page.

Where legally required, we will provide additional notice of material changes.

16. CONTACT

For the purposes of applicable data-protection legislation, Kelly Reese Angels is the controller of the personal information described in this Privacy Policy.

If you have questions about this Privacy Policy, wish to exercise your privacy rights or have another privacy-related request, please contact:

Kelly Reese Angels
Email: kellyreeseangels@gmail.com